"Is custom jewelry affordable to me?"  

We're debunking the myth that custom jewelry is too expensive for most people.  Yes, if you have tens of thousands of dollars to spend we are more than happy to help you out.  But if you have a jewelry budget that is closer to what regular people have to spend, we got you covered. 
We want to do everything we can to help you stay in your comfort range and still be able to create and give that perfect piece of jewelry.

Utilizing your old jewelry.
Do you have old jewelry that you just don't wear anymore?  Bring it in and we'll put it to good use.  We can use your old diamonds and gemstones in your new pieces and they'll look better than ever.  And we can also trade in you're old gold and precious metal to bring the price down even more.

Deferred or "No Interest if Paid in Full" Payment Programs.
Who likes writing a big check all at once if you don't have too?  We have No Interest payment plans we can offer you to make it easier to get what you want.  6 Months, One Year,  and 18 Months as well.  Give us a call or stop by for details.

Making small changes in your design.
When you are creating a custom ring, one of the advantages is that you can make small changes to tweak the price either up or down.  Add or subtract some diamonds, make the band a little heavier or more petite, or change metals. 
We'll do everything we can to keep you in a budget you are comfortable with.

A variety of payment methods.
We accept all major credit cards, including MC, Visa, Discover, and American Express.  We also accept check or cash.

Jewelry Theory is one of the most unique jewelry consultation, design and purchasing experiences that you will ever have, and Tony Logan is an absolute expert in his craft. The new location in the Dallas Design District is absolutely phenomenal as well.
— Michael T. Bingham