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See what others like you are saying.

We really appreciate all the shout outs because the best way to find out about us is to hear what others are saying.   
To read more reviews or leave your own opinions, check out our Facebook and Google listing.


Jewelry Theory made me gorgeous custom wedding bands to go with my unconventional sapphire engagement ring. The finished product blew away my expectations! And the customer service was AMAZING! Thank you Tom & Tony

Susan Fogus

I visited Jewelry Theory in search of an engagement ring. I wanted something unique, and after Tom asked me a few questions, he & his team made it happen! As part of the design process, they somehow took the image I had in my head and put it on the computer screen, and we worked on it until it was absolutely perfect. He made recommendations along the way to help me stay within budget, and even had a few suggestions I hadn't thought of that made the ring look even better than before. In every step of the way, Tom made the entire process end-to-end very easy and stress free. And my (now) fiancée absolutely LOVED the ring!!
We will definitely be customers for life. Thank you Tom & Jewelry Theory!!

Rick Anderson

Jewelry Theory was such a blessing to my fiancée and I! Tom made himself so available during the design process, they kept in great communication throughout the production of the rings, and the shipment was perfectly safe and without a hitch! And did I mention we live 1,000 miles away in Georgia!? I am certain that we received better service from JT 1,000 miles away than that if I were to go to a local big box store.
Thank you, Jewelry Theory!

Ryland Fox

I've purchased 2 pieces from Tom and Tony. I've enjoyed working with Jewelry Theory. They are honest and extremely customer focused to ensure the best experience. They are truly a class act. Finding an awesome jeweler is like finding a great mechanic. Once you find one, you don't want to do business with anyone else. I won't be shopping at any big box retailers for big ticket items. Jewelry Theory is the best choice when it matters the most!

Alton Clark

I loved Jewelry Theory!! They resized my rings and made them look new!!! One of them is nearly 49 years old!!! They did an incredible job!

Lynette O'Neal

Great customer service. Jewelry Theory did a fantastic job on repairing the prongs on my ring. They also polished my rings and they look brand new.

Kristy Walker

Best experience ever! I love my ring and I can't wait to get my wedding band from here as well!
So creative. I love that my ring is so unique and one of a kind. I would recommend Jewelry Theory to anyone and everyone in need of jewelry.

Rebecca Armstrong

I loved Jewelry Theory!! They resized my rings and made them look new!!! One of them is nearly 49 years old!!! They did an incredible job!

Lynette O'Neal

I can’t thank Tom enough for not only resetting the diamond of my engagement ring of 26 years, but for cleaning and restoring it to its original beauty. I highly recommend getting your ring cleaned and evaluated yearly.I lost my marquee diamond which had fallen out of the mount, which was not only sickening, but trying to find a diamond in a haystack.(miraculously found)
Looking for a trusted jeweler is much the same way as looking for needle in a haystack. Look no further!You will find Diamond Theory honest and they do a phenomenal job.

Isabel Thompson

We were recommended by a friend initially for a matching wedding band to my engagement ring that we purchased from another company. JT (Jewelry Theory) took a 3D scan of my ring and custom made a beautiful band that fit it perfectly at an extremely fair price. We were so happy with our initial purchase that it was a no brainer to go to them when we ran into some snags before our wedding. We were having issues getting my husbands ring from another supplier, so Tom at JT helped us find an almost identical ring for a much better price and expedited the shipping so we wouldn’t have to worry about anything. I also lost two small diamonds on my engagement ring(from the other company, not JT), one before the wedding and one after, and Tom was happy to help replace those diamonds quickly for me. He kept us updated every step of each service we’ve had done and we are so grateful for all of his help. Even now that I’m out of state I will still continue to use them for all my custom jewelry needs!

Samantha DiChristopher

We had a great experience with Tom And Tony! From buying new pieces of jewelry to repairing old rings, they know how to take care of the customer! The laid back atmosphere at their store made me realize i will never go to any other jeweler. Thanks again for your professionalism.

Cheryl Millender

Jewelry Theory is one of the most unique jewelry consultation, design and purchasing experiences that you will ever have, and Tony Logan is an absolute expert in his craft. The new location in the Dallas Design District is absolutely phenomenal as well.

Michael Bingham

Tom is amazing to work with and very open through out the entire process. We will definitely be customers for life!

Kevin Hatfield

I have known Tom for a number of years in our church, but have not dealt personally with him at a professional level. I was looking for a diamond for my wife's wedding ring, and he mentioned he would like to help. Man, he did just that!! He found a few options for me, set up a appt for me to come inspect them, and helped guide what would best work for me and my budget.
He provided excellent service and was very attentive to our request. My wife was beyond ecstatic to have such a beautiful diamond on her finger!
If you are looking for a new diamond or that perfect custom piece to add to your sparkling collection, I would recommend that you check out Jewelry Theory and talk with Tom Voelker. He's extremely knowledgeable and has been in this business for more than a decade, and has a great running facility.
Definitely will be going back if we need anything else in the future!
Thanks Tom!

Noah Ware

After 26 years my wife's wedding ring needed some repair...a friend recommended Tom at Jewelry Theory and I could not be happier!!! It was my first time to do business with them but they treat you like you've been a customer for years!!! The ring looks amazing!!! Thanks Tom!!!

Stan Shreves

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