Lauren Lane
Personal Jewelry Assistant
I'm a mom and a teacher, and those roles have taught me how to listen well, care deeply, and celebrate what matters most. I'm a big believer in doing things with heart, showing up for people, and finding joy in the little moments. I believe the best jewelry tells a story, and It’s a joy to help bring Jewelry Theory’s personal approach to every client.
Meet Lauren
Tom Voelker
Owner
Meet Tom
I moved to Texas from in 1990 to be with my fiancé, planning to eventually return to the Northeast. However, after getting to know the Dallas area, I completely fell in love with it! I spent almost 20 years in retail jewelry but left it because it became a retail grind. Since I rejoined the jewelry scene by opening Jewelry Theory in 2014, I’ve found my passion again—not only for the jewelry but for the wonderful relationships I've build with my clients.
The JEWELRY THEORY STORY
The concept for Jewelry Theory began years before the doors opened to the public. Three friends came together and opened a jewelry manufacturing company and quickly became known for high-quality one-off custom pieces, serving jewelers and private designers from the heart of the Dallas Design District. After a few years, they decided to create a design studio that was open to the public, and in 2014 Tom came on board as another owner/partner. Jewelry Theory was born.
​
By 2022, Jewelry Theory reached clients across the country. Their success was due to two main factors. First was creating stunning jewelry, but equally important was how they treated people. They enjoyed coming to the shop every day and just focused on having fun, and it rubbed off on clients. Where else can you design your jewelry on the big screen, have a Coke or nurse a beer, and play a little pinball when you're done?
​
In August of 2022, the original partners sold the building they had been in for ten years. That brought changes to the company they had built. While still wanting to keep the manufacturing company going, the original three had other endeavors they wanted to pursue. After a lengthy discussion with Tom, they decided to step aside from Jewelry Theory and let him go on as the sole owner. At that point, Jewelry Theory became Tom Voelker Designs while continuing to use the original JT name that he had developed such a fantastic reputation.
​
" Many people start a company with dreams of riches and fame. Not me. After years of working in corporate America I want to come to work every day and enjoy myself. I want to have balance in my life and be free to spend time doing things I love both in and out of the shop. To take more time with family and friends, do volunteer work, and pursue and develop new hobbies. The ironic part of all this is that now that I have that balance between work and home, I have never enjoyed coming to work every day more than I do now."
- Tom Voelker
I cannot say enough good things about Jewelry Theory! Tom is so professional, kind, and easy to work with. I could not be happier with how my engagement ring and wedding band came out. He completely made our ideas a reality and the process was so much fun! We felt completely involved in every part of the ring designing and ring making process, which makes it even more meaningful! Thank you Tom!!